Traffic accidents during the transport of merchandise or passengers on roads and highways have, from the beginning, taken by surprise those who have experienced them themselves or involving persons close to them, as well as those who have witnessed accidents or, in one way or another, helped to alleviate their effects. They say that Albert Einstein commented after the death of a friend: “The worst thing is not only the fact that traffic accidents occur, but also how little we know about why they happen and how little we do to prevent them...”
KeywordsTraffic Accident Social Marketing Traffic Safety Autonomous Community Social Intervention
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