Hard Questions and Tentative Answers about the 3M

  • John C. Mowen


The chapter first summarizes the meta-theory and the major findings presented in this book. Next, it evaluates whether the 3M makes a contribution to the fields of consumer behavior and personality psychology. The chapter then identifies and discusses five possible criticisms of the 3M. A particular focus of the chapter concerns the status of the 3M as a theory. Finally, eight arenas for future research are presented.


Personality Trait Sport Participation Task Orientation Motivational Network Empirical Regularity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2000

Authors and Affiliations

  • John C. Mowen
    • 1
  1. 1.Oklahoma State UniversityUSA

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