Globalization is one of the new buzz-words. A global market place has emerged, supported by deregulation and a world embracing infrastructure, rooted in the rapidly advancing telecommunication and computer technologies with instant communications throughout the world. Similar developments, reinforced by mass media and mass tourism, point toward a global culture. There are indications of cultural integration, first of all in the Western world, greatly influenced by the Anglo-American societies. Several nations are afraid of a dominance by the English language, and some even question if there own languages will survive.
KeywordsOrganizational Culture Customer Satisfaction Product Innovation Chief Executive Corporate Culture
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