Market oriented product innovation is concerned with the development of products that satisfy the needs of the users at affordable prices. Due to factors such as the size of the company, the driving force, the organizational culture, the competence of managers and employees, the business concept, the dynamics of the business environment, and national differences, it is not possible to present a how-to-do-it recipe for product innovation. Even for the process itself it has not been possible to develop a generally accepted model; there are numerous ways of describing it (see p. 37–38, 287–288, 292–298, and 300–303).
KeywordsCorporate Social Responsibility Product Innovation Creative Thinking Customer Relationship Management Knowledge Worker
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