In a market oriented company one strives to attain customer satisfaction with products that satisfy at affordable prices the needs of the users. This requires a system that assures a proper quality level and close cooperation between marketers and engineers. A valuable tool in this context is quality function deployment. However, many companies do not leave the problem to experts only, but attempt to motivate the whole organization to participate in a total quality effort. In order to succeed with the quality drive, a high class quality management is needed.
KeywordsCustomer Satisfaction Product Innovation Quality Function Deployment Total Quality Middle Management
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