Business Customs and Cultural Nuances

  • Victor H. Pooler
Part of the VNR Materials Management/Logistics Series book series (CHMMLS)


Here is an all-too-familiar scenario of our American failure to understand another culture. Buyer Michael wants an agreement with a Japanese company, so he arranges a hasty trip to Japan. He sets meeting for 8 A.M. Monday, after arriving late the evening before.


European Economic Community Business Custom Business Card Purchasing Manager Mexican Culture 
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Copyright information

© Springer Science+Business Media New York 1992

Authors and Affiliations

  • Victor H. Pooler

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