Dynamic Decision Making in Marketing Channels

An Experimental Study of Cycle Time, Shared Information and Customer Demand Patterns
  • Sunil Gupta
  • Joel H. Steckel
  • Anirvan Banerji


In traditional channels, orders flow upstream and shipments move downstream (as, for example in Figure 1).


Customer Demand Supply Line Demand Pattern Dynamic Decision Channel Member 


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Copyright information

© Springer Science+Business Media New York 2002

Authors and Affiliations

  • Sunil Gupta
  • Joel H. Steckel
    • 1
  • Anirvan Banerji
    • 2
  1. 1.New York UniversityUSA
  2. 2.Economic Cycle Research InstituteUSA

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