Looking for the Ratio Behind the Diversification Strategies
In chapter 1, we argued that financial conglomerates, all finance, bancassurance and assurfinance can all be seen as ways in which companies in the financial sector implement a strategy of diversification. Mostly this diversification strategy is seen as an interesting way to realise a growth strategy in a mature market environment. However this diversification can also aim at the realisation of a competitive advantage through the exploitation of economies of scope and synergies.
KeywordsCash Flow Free Cash Flow Diversification Strategy Internal Diversification Diversify Firm
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