Like the stock market, the marketing of contemporary crafts started under a tree, but there the similarity ends. For while the objective of the stock market was to make money trading on the production of unseen and unknown people who labored far away, the craft fair was intended to bring creator and consumer face to face. Both halves of the equation were remarkably innocent of the processes that were needed to bring them together, a reflection of the 1960s when the emerging world of crafts began to make itself known to the mass-market-oriented American consumer.
KeywordsStock Market Retail Customer Limited Edition Jurying System Armory Show
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