Current Status and Trends in Customer Relationship Management
Winning new customers is becoming more and more important for organizations worldwide, and keeping the loyalty of existing customers is becoming increasingly difficult. In the times of e-economy often only a mouse click separates the customer from a competitor. This means that organizations must build relations with customers and focus on satisfaction of their customers. Customer information has always been one of the most important elements for building a stable and profitable relationship; therefore it is essential that organizations capture, integrate and store all the available customer related data.
KeywordsCustomer Relationship Management Business Function Marketing Department Integrate Enterprise Application Customer Relationship Management System
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