Supply Channel Management

  • David Frederick Ross


The ability to realize the operations and strategic opportunities latent in the supply chain management (SCM) concept can be found in the approach by which companies leverage their supply channels. Historically, academics and practitioners have narrowly perceived the supply channel as acting primarily as the main artery in the business system through which the flow of goods and services is regulated. In addition, the supply channel is usually defined as a collection of internal organizations and external channel partners linked together in order to effectively perform the functions necessary to move products and marketing information as they make their way through the production, marketing, and sales systems. Finally, the many decisions companies make in shaping the supply channel are seen as directly impacting the nature and driving the dynamics of business competition and are instrumental in determining the success or failure of enterprises and individual initiatives.


Supply Chain Management Customer Service Channel System Channel Network Channel Design 
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Copyright information

© Springer Science+Business Media New York 1998

Authors and Affiliations

  • David Frederick Ross
    • 1
  1. 1.ChicagoUSA

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