Towards Strategic Issues: The Swot(I)-Analysis
In the previous chapters we analyzed the external and then the internal environment of the company to identify opportunities and analyze the company’s abilities for value creation. The external analysis helped to identify the key success factors for competing successfully, but also provided us with an understanding of future opportunities and the threats eroding current success factors. The internal analysis helped us to understand the company’s strengths and weaknesses for value creation. The benchmark was the leading direct competitors or leaders of other industries. Operational aspects and underlying competencies were distinguished, and the firm’s financial situation analyzed.
KeywordsCore Competency Strategic Issue Swot Analysis Internal Analysis Direct Competitor
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