Marketing and Durable Use of Consumer Products

A Framework for Inquiry
  • Michel Kostecki


The life span of numerous consumer durables has declined over the last decades and product life cycles continue to shrink in product categories such as household equipment, cars, personal computers and clothing. Should the consumer durable have a longer life? What is the consumer’ s attitude towards product durability and how does it affect his buying decision? How do the leading firms practicing customer-orientation and waste prevention respond to the new concerns related to use of products? What innovative marketing techniques and approaches might be adopted to optimize the durable use of products to the benefit of consumers, producers and society at large? This chapter suggests that the durable use of products provides a window of opportunities for innovative firms and that marketing and “durability services” around products remain central to this new orientation.


Material Product Product Life Cycle Consumer Choice Consumer Durable Maintenance Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media Dordrecht 1998

Authors and Affiliations

  • Michel Kostecki
    • 1
  1. 1.The Enterprise InstituteUniversity of NeuchâtelSwitzerland

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