US Manufacturing in the 1990s: The Chase and the Challenge

  • John Ettlie
  • Peter T. Ward


Taking the auto industry as a microcosm of global durable goods manufacturing for the sake of argument, this statement from Mercedes-Benz management is quite instructive. Ford is currently seen as the benchmark in North American manufacturing, but both Ford and industry experts say that only location and labour productivity puts them in this venerable position. Globally, Ford still trails Honda, Nissan, and Toyota.


Wall Street Journal Inkjet Printer Quality Function Deployment Mass Customisation Harvard Business Review 


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Copyright information

© Springer Science+Business Media Dordrecht 1998

Authors and Affiliations

  • John Ettlie
    • 1
  • Peter T. Ward
    • 2
  1. 1.School of Business AdministrationUniversity of MichiganAnn ArborUSA
  2. 2.Fisher College of BusinessOhio State UniversityColumbusUSA

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