Winemaking pp 270-304 | Cite as

Marketing

  • Richard P. Vine
  • Ellen M. Harkness
  • Theresa Browning
  • Cheri Wagner

Abstract

Whereas the excitement and pride of releasing the first vintage is fulfilling, it is a grave mistake to depend on the public sharing that enthusiasm once all the opening celebrations are over. It is at this point that many new wineries commence the failure process. Consequently, it is of essential importance that a comprehensive marketing plan be in place for generating a flow of revenue.

Keywords

Shipping Propen Income Azine Marketing 

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Copyright information

© Springer Science+Business Media Dordrecht 1997

Authors and Affiliations

  • Richard P. Vine
    • 1
  • Ellen M. Harkness
    • 1
  • Theresa Browning
    • 2
  • Cheri Wagner
    • 2
  1. 1.Purdue UniversityUSA
  2. 2.Indiana Wine Grape CouncilUSA

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