Organizational Vision and Strategic Directions
In the past, the management of technology resources provoked organizational debate and discussion. Yet in a surprising number of cases there was little or no integration or coordination of the informatics strategies with the overall organizational strategies. The informatics strategies—if explicitly defined at all—were set in a kind of organizational vacuum, resulting in considerable suboptimization. Today’s focus is the management of integrated technologies throughout the organization as a source of sustainable competitive advantage. How, then, does an organization determine its strategic technological direction to further that quest?
KeywordsIncome Marketing Expense Stake
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