The PSA Puzzle: Making Media Work
Hundreds of thousands of dollars have been invested in principally federal and state anti-drug abuse media campaigns since the late sixties. While there are data on the effectiveness of advertising for the public good generally, not a hint of how we were doing in drug public service advertising was available until around 1973. Drug abuse media campaigns were shots in the dark. Some suspect they were at best without intended effect and probably were counterproductive to any rational solution to the problem.
KeywordsDrug Abuse Information Campaign Broadcast Time Social Scene Message Design
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