Measurement of Physical Attractiveness

  • Gordon L. Patzer
Part of the Perspectives in Social Psychology book series (PSPS)


A direct relationship may not exist between physical attractiveness and most personal attributes. But people, either knowingly or unknowingly, make strong assumptions about these characteristics, based only on the informational cue provided by an individual’s physical attractiveness. The end result of these assumptions is an advantage for those people who possess physical attractiveness and a disadvantage for those who do not. The importance of understanding the influence of physical attractiveness appears relevant for all interpersonal proceedings. However, physical attractiveness is essentially not a quantitative trait. Therefore, an important research issue is the manner in which researchers identify and manipulate the physical attractiveness variable in order to study its effects.


Sexual Attitude Physical Attractiveness Superior Effect Stimulus Person Instruction Sheet 


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Copyright information

© Plenum Press, New York 1985

Authors and Affiliations

  • Gordon L. Patzer
    • 1
  1. 1.Loyola Marymount UniversityLos AngelesUSA

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