A Systems Analysis of White Collar Training

  • Robert B. Ochsman
  • Roger A. Webb


There is a TV ad for a computer company that is very instructive. The actor who we know as Radar from MASH answers the phone of a business at what appears to be closing time. An unseen customer apparently asks about prices since, after a few key strokes on a console, the actor answers about a price being in effect until a particular date. When the phone rings again the former Radar transfers himself with another few key strokes and effects a working class voice to answer a question about a shipping date. To a third call, the actor switches himself to research, effects a stuffy accent and answers yet another question. Finally, he puts on his hat and leaves after a grateful salute to the machine. This ad is ostensibly about the power of technology and is designed to sell a particular brand of computer. Appropriately configured, of course, any number of machines could function in this manner, so we see another feature of this situation as much more interesting. Here is an employee, who is actually utilizing the power of his company’s technology and who can function within a complex, multifaceted, organization in a comfortable and efficient manner. As psychologists we have two questions: where did they get this guy, and more important, where could they get some more?


Training Program White Collar White Collar Employee Class Outlook Phone Ring 


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Copyright information

© Springer Science+Business Media New York 1988

Authors and Affiliations

  • Robert B. Ochsman
    • 1
  • Roger A. Webb
    • 1
  1. 1.University of Arkansas at Little RockLittle RockUSA

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