Signage and Graphics

Abstract

In Chapter 2, wayfinding concerns and considerations were addressed. The ideal wayfinding design is one that requires no signage. Since that ideal is simply impossible to achieve, signage design is an integral part in the development of a parking facility. It is important to remember, however, that signage should reinforce natural means of wayfinding. The first exposure could very well be the last if the parker does not feel comfortable using the structure. Owners, if a designer ever says to you, “We’ll take care of that with signage,” a red warning flag has just been raised. Signage should never be required to correct design failures or mistakes, especially at the design stage. It can compensate for compromises that are necessary to balance competing objectives in the design process. In retrofit situations, signage can also reduce, but rarely eliminate, problems resulting from poor natural wayfinding.