Motivational Factors in Alcohol Consumption: Extending Hull’s Model
Hull (1981) proposed that alcohol functions to reduce self-awareness following failure. A failure experience is likely to produce a state of negative self-evaluation. Such a state is aversive and escape from it will be sought. That alcohol is capable of interfering with this state and thereby providing a means of escape is sufficient to induce and sustain alcohol consumption.
KeywordsAlcohol Consumption Drinking Problem Substance Abuse Problem Failure Experience Brain Wave Activity
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