Trademarks and Service Marks

  • Burton A. Amernick


A trademark is defined as a word, name, symbol, or device—or any combination thereof—used by a manufacturer or vendor in connection with a product. A service mark is similar to a trademark except that it is used to identify and distinguish the services performed by a particular business entity from those performed by its competitors. For instance, COCA-COLA® is a registered trademark for beverages; whereas, BOOGIES DINER® is a registered service mark for restaurant services.


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Copyright information

© Van Nostrand Reinhold 1991

Authors and Affiliations

  • Burton A. Amernick

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