“Marketing... is the whole business seen from the point of view of the final result—that is, from the customer’s point of view.”

So says famed managerial consultant Peter F. Drucker*, expressing an attitude which has become the starting point for today’s sophisticated business marketing management. Modern companies dedicate a major part of their managerial resources to marketing in all its aspects—and, to the extent that they do so effectively, profit thereby.


Transportation Income Marketing Expense Tempo 


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Copyright information

© The Traffic Service Corporation 1987

Authors and Affiliations

  • Colin Barrett

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