“Marketing... is the whole business seen from the point of view of the final result—that is, from the customer’s point of view.”

So says famed managerial consultant Peter F. Drucker*, expressing an attitude which has become the starting point for today’s sophisticated business marketing management. Modern companies dedicate a major part of their managerial resources to marketing in all its aspects—and, to the extent that they do so effectively, profit thereby.


Marketing Strategy Transportation Industry Transportation Service Sales Representative Adversary Structure 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Traffic Service Corporation 1987

Authors and Affiliations

  • Colin Barrett

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