Abstract

“Marketing... is the whole business seen from the point of view of the final result—that is, from the customer’s point of view.”

So says famed managerial consultant Peter F. Drucker*, expressing an attitude which has become the starting point for today’s sophisticated business marketing management. Modern companies dedicate a major part of their managerial resources to marketing in all its aspects—and, to the extent that they do so effectively, profit thereby.

Keywords

Transportation Income Marketing Expense Tempo 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© The Traffic Service Corporation 1987

Authors and Affiliations

  • Colin Barrett

There are no affiliations available

Personalised recommendations