Marketing Strategies for Carriers

Abstract

“Marketing... is the whole business seen from the point of view of the final result—that is, from the customer’s point of view.”

So says famed managerial consultant Peter F. Drucker*, expressing an attitude which has become the starting point for today’s sophisticated business marketing management. Modern companies dedicate a major part of their managerial resources to marketing in all its aspects—and, to the extent that they do so effectively, profit thereby.