A Social Learning Perspective
  • Larry G. Martin
Part of the Perspectives in Social Psychology book series (PSPS)


People categorize others and the types of attributes that they possess through the routines of social intercourse in established settings (Goffman, 1963). Through these routines, we quickly ascertain the “social identity” of people we meet. In the process of categorizing others, some people are found to possess attributes that make them different and that are thought to be of a less desirable kind. This raises the issue of stigma. As Goffman (1963, p. 3) notes,

In the extreme, [the individual is] a person who is quite thoroughly bad, or dangerous, or weak. He is thus reduced in our minds from a whole and usual person to a tainted, discounted one. Such an attribute is a stigma, especially when its discrediting effect is very extensive.


Social Learning Social Reality Basic Belief Belief Structure Rich People 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Plenum Press, New York 1986

Authors and Affiliations

  • Larry G. Martin

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