Inventive activity is, to a considerable degree, a mental process. It is not surprising, therefore, that various psychological factors will greatly influence the conduct of the innovative procedure. Inner needs, early influences, society’s pressures, personal problems, and ambitions exert considerable force on the creative process. The amount of work done, the direction it takes, whether or not it is completed, the stage to which it is developed, and even the quality of the marketing effort will be subject to these forces. If the inventor can first evaluate some of his basic drives and subconscious influences, he can often avoid approaches or programs which will prove ultimately unprofitable. He can, subsequently, direct his efforts along more rewarding channels.
KeywordsInventive Activity Creative Process Innovative Procedure Basic Drive Subconscious Process
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