Customer-Driven Engineering; Quality Function Deployment

  • Sammy G. Shina


Quality function deployment is a structured and disciplined process that provides a means for identifying and carrying the customer’s voice through each stage of product and service development and implementation. Quality Function Deployment (QFD) is achieved by cross-functional teams who collect, interpret, document, and prioritize customer requirements to identify bottlenecks and/or breakthrough opportunities.


Customer Satisfaction Quality Characteristic Versus Versus Versus Customer Demand Versus Versus Versus Versus 
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Suggested Reading

  1. Akao, Yoji (ed.). Quality Function Deployment: Integrating Customer Requirements Into Product Design. Cambridge, Mass.: Productivity Press, 1990.Google Scholar
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Copyright information

© Van Nostrand Reinhold 1991

Authors and Affiliations

  • Sammy G. Shina
    • 1
  1. 1.University of LowellUSA

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