New Product Design and Development Process

  • Sammy G. Shina


The new product development cycle has been undergoing changes that are accelerating rapidly because of the increases in technology and competitive pressures that are rendering new products very critical to the financial future of companies and making older products obsolete much faster today. In this chapter, we will discuss the evolution of the new product development process and its implementation within the overall product life cycle.


Product Development Project Team Project Schedule Product Life Cycle Business Plan 
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Suggested Reading

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Copyright information

© Van Nostrand Reinhold 1991

Authors and Affiliations

  • Sammy G. Shina
    • 1
  1. 1.University of LowellUSA

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