New Product Design and Development Process
The new product development cycle has been undergoing changes that are accelerating rapidly because of the increases in technology and competitive pressures that are rendering new products very critical to the financial future of companies and making older products obsolete much faster today. In this chapter, we will discuss the evolution of the new product development process and its implementation within the overall product life cycle.
KeywordsProduct Development Project Team Project Schedule Product Life Cycle Business Plan
Unable to display preview. Download preview PDF.
- Andreasen, M. “Design Strategy.” Proceedings of the ICED, Boston 1987. New York: ASME.Google Scholar
- Cross, N. Engineering Design Methods. Somerset, N.J.: Wiley, 1989.Google Scholar
- French, M.J. Conceptual Design for Engineers. London: Design Council Books.Google Scholar
- Hays, Robert and Wheelwright, S. “Link manufacturing process and product lifecycles.” Harvard Business Review, No. 79107, Jan.—Feb. 1979.Google Scholar
- Kotler, Philip. Marketing Management, Analysis Planning and Control. Engelwood Cliffs, N.J.: Prentice-Hall, 1984.Google Scholar
- Nevins and Whitney. Concurrent Design of Products and Processes. Hightstown, N.J.: McGraw-Hill, 1989.Google Scholar
- Ouchi, W.G. Theory Z: How American Business Can Meet the Japanese Challenge. Reading, Mass.: Addison Wesley, 1981.Google Scholar
- Pugh, S. and Morley, I. Towards a Theory of Total Design. University of Strathclyde, Design Division, 1988.Google Scholar
- Wheelwright, Steven C. “Operations as strategy: Lessons from Japan.” Stanford Graduate Business School,Vol. 50, No. 1, Fall 1981/82.Google Scholar
- Urban and Hauser, Design and Manufacturing of New Products. Engelwood Cliffs, N.J.: Prentice-Hall, 1985.Google Scholar