When tanzanite, a baked-to-blue zoisite from East Africa, took the jewelry world by storm in 1969, Tiffany’s, its main marketer, didn’t exactly give the gem away. Yet by 1980, the newcomer was considered the poor man’s sapphire. However, with prices of very fine tanzanites often $1,000 per carat and more in retail stores, this gem has been elevated, as far as being a substitute, from the poor man’s to the yuppie’s sapphire. Consequently, jewelers are on the prowl for a new poor man’s sapphire.
KeywordsRetail Store Good Color Main Marketer Violet Blue Gray White
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