Advertisement

Evaluation of Computer Assisted Telephone Interviewing as a Survey Methodology by Means of Cost Models and Mathematical Programming

  • William F. McCarthy
Conference paper
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 332)

Abstract

Computer assisted telephone interviewing (CATI) is now considered a valid methodology for survey interviewing. It offers a number of advantages over the current data collection methodology. Among these advantages are efficient survey management (more accurate and timely operations information), reduced data collection and processing time, improved data quality, improved interviewer training and monitoring, reduced problems in recruiting and retaining an interviewing staff, and reduced costs associated with development, printing, and data keying of paper questionnaires (Nicholls,1978,1983;Groves, 1983; Groves and Mathiowetz, 1984; Nicholls and Groves, 1986; McCarthy, 1988 A.).

Keywords

Mathematical Program American Statistical Association Dual Frame Rand Corporation Computer Assist Telephone Interview 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Arthanari,T.S. and Dodge,Y. (1981). Mathematical Programming in Statistics. John Wiley & Sons, NY.Google Scholar
  2. Baker,G.L.,Clark,W.A., Frund,J.J. and Wandell,R. (1987). Production Planning and Cost Analysis on a Microcomputer. Interfaces,17,4, July-August, pp 53–60.Google Scholar
  3. Biemer,P. (1983). Optimal Dual Frame Designs: Results of a Simulation Study. ASA Proceedings of Survey Research Methods, pp 630–635.Google Scholar
  4. Casady,R.J. and Sirkin,M.G. (1980). A Multiplicity Estimator for Multiple Frame Sampling, Proceeding of the American Statistical Association, Social Statistics Section, pp 601–605.Google Scholar
  5. Casady,R.J., Snowden, C.B. and Sirkin,M.G. (1981). A Study of Dual Frame Estimators for the National Health Interview Survey, Proceedings of the American Statistical Association, Section on Survey Research Methods.Google Scholar
  6. Fisher,G.H. (1970). Some Comments on Conceptual Frameworks for Comparing Alternatives, Rand Corporation Paper, P-4506, Santa Monica, CA.Google Scholar
  7. GINO (General Interactive Optimizer), developed by LINDO Systems,Inc., Chicago, IL.Google Scholar
  8. Groves,R.M. (1983). Implications of CATI: Costs, Errors, and Organization of Telephone Survey Research, Sociological Methods and Research, 12, 2, pp 199–215.CrossRefGoogle Scholar
  9. Groves,R.M. and Mathiowetz, N.A. (1984). Computer Assisted Telephone Interviewing: Effects on Interviewers and Respondents, Public Opinion Quarterly, 48, pp 356–369.CrossRefGoogle Scholar
  10. Hartley,H.O. (1962). Multiple Frame Surveys, Proceedings of the American Statistical Association, Section on Social Statistics, pp 203–206.Google Scholar
  11. Herriot,R., Bateman,D. and McCarthy,W.F. (1988). ISAS- Integrated System of Area Statistics: A New Approach for Meeting the Nation’s Needs for Sub-National Data,Internal Census Bureau Document.Google Scholar
  12. Himmelblau,D.M. (1972). Applied Nonlinear Programming, McGraw-Hill,NY.Google Scholar
  13. Lepkowski,J.M. and Groves,R.M. (1986). A Mean Squared Error Model for Dual Frame,. Mixed-Mode Survey Design, Journal of the American Statistical Association, 81 (396), pp 930–937.CrossRefGoogle Scholar
  14. Lund,R.E. (1986). Estimators in Multiple Frame Surveys, Proceedings of the American Statistical Association, Social Science Section.Google Scholar
  15. Massey,H.G., Novick,D. and Peterson,R.E. (1972). Cost Measurement: Tools and Methodology for Cost Effectiveness Analysis, Rand Corporation, Paper P-4762, Santa Monica, CA.Google Scholar
  16. McCarthy,W.F.( 1988 A). NCS/CATI Cost Analysis: CATI Research Report No. NCS-1, Final Report, unpublished internal Census Bureau Document.Google Scholar
  17. McCarthy,W.F. ( 1988 B). OR/MS Applications in Computer Assisted Telephone Interviewing (CATI) Survey Research. Part 1: Cost Modeling, The Institute of Management Sciences and Operations Research Society of America Joint National Meeting, April, Washington,DC.Google Scholar
  18. McCarthy,W.F. and Bateman,D. (1988). OR/MS Applications in Computer Assisted Telephone Interviewing (CATI) Survey Research. Part 2: Optimal Allocation of Sample Sizes for Mixed Mode, Dual Frame Survey Designs, The Institute of Management Sciences and Operations Research Society of America Joint National Meeting, April, Washington, DC.Google Scholar
  19. McCullough,J.D. (1965). Cost-Effectiveness: Estimating Systems Costs, Rand Corporation, Paper P-3229, Santa Monica,CA.Google Scholar
  20. Nicholls,W.L. (1983). CATI Research and Development at the Census Bureau, Sociological Methods and Research, 12,2, pp 191–197.Google Scholar
  21. Nicholls,W.L. and Groves,R. (1986). The Status of Computer Assisted Telephone Interviewing, Computer Science and Statistics: 1986 Proceedings of the 18th Symposium on the Interface, pp 130–137.Google Scholar
  22. Phillips.D.T., Ravindran,A. and Solberg,J.J. (1976). Operations Research: Principles and Practices, Wiley & Sons, NY.Google Scholar
  23. Quade,E.S. (1966). Systems Analysis Techniques for Planning- Programming-Budgeting, Rand Corporation, Paper P-3322, Santa Monica, CA.Google Scholar
  24. Thornberry,O.T. and Massey,J.T. (1978). Correcting the Undercoverage Bias in Random Digit Dialed National Heal.tn Surveys, Proceedings of the American Statistical Association, Section on Survey Research, pp 224–229.Google Scholar

Copyright information

© Springer-Verlag New York, Inc. 1989

Authors and Affiliations

  • William F. McCarthy
    • 1
    • 2
  1. 1.Graduate SchoolThe University Of MarylandCollege ParkUSA
  2. 2.U.S. Bureau of the CensusUSA

Personalised recommendations