Organizational Planning: A Process, not a Project

  • Nancy A. E. Burnside


National Semiconductor Corporation (NSC) recently completed the first phase of its Organizational Planning (OP) process. The process was designed to help National better align various elements of its organization with its overall business strategies. The need to undergo an alignment process of some sort became apparent to senior management after many years of financial difficulties. This paper was written to provide an overview of how the OP process worked at National. This paper also provides an assessment of the first phase of OP, its results, and recommendations for future actions.


Senior Management Mission Statement Business Unit Organizational Effectiveness Strategic Direction 


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Copyright information

© Plenum Press, New York 1990

Authors and Affiliations

  • Nancy A. E. Burnside
    • 1
  1. 1.National Semiconductor CorporationSanta ClaraUSA

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