Gender Stereotypes

A New Egalitarian Couple Emerges
  • Gwendolyn L. Gerber


One of the fundamental beliefs about women and men is that they have different personality characteristics. This belief has persisted to the present day, despite major changes in social conditions, family structures, and occupational roles (Neufeld, Langmeyer, & Seeman, 1974; Ruble, 1983; Werner & LaRussa, 1985). When people are asked to describe the personality traits that are typical of the two sexes, women are characterized as being sympathetic, compassionate, and sensitive to the needs of others, while men are depicted as being assertive, independent, and dominant (Bem, 1974; Rosenkrantz, Vogel, Bee, Broverman, & Broverman, 1968; Spence, Helmreich, & Stapp, 1975).


Personality Trait Gender Identity Gender Stereotype Physical Attractiveness Positivity Balance 
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Copyright information

© Plenum Publishing Corporation 1989

Authors and Affiliations

  • Gwendolyn L. Gerber
    • 1
  1. 1.Department of Psychology, John Jay College of Criminal JusticeThe City University of New YorkNew YorkUSA

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