Farmers’ Markets as Community Events

  • Robert Sommer
Part of the Human Behavior and Environment book series (HUBE, volume 10)


The design and management of many urban public spaces have been criticized for failing to serve the needs of residents (Hester, 1984; Jackson, 1981). Nonuse rather than overuse of parks and plazas is the problem (Gold, 1978). Francis (1987) traces the origins of open-space research to public awareness of the social failure of these settings. Some aspects of nonuse have been dealt with through redesign. Another approach to nonuse involves expanding the range of uses through innovative programs that attract larger numbers and broader categories of users. Special events such as concerts, exhibits, and festivals create secondary territories under the control of vendors, city agencies, etc., in contrast to anonymous public areas seemingly belonging to no one. One of the most successful means for bringing large numbers of people into urban open spaces on a regular and predictable basis is the farmers’ market (FM).


Community Event Retail Outlet Direct Marketing Wholesale Market Public Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Plenum Press, New York 1989

Authors and Affiliations

  • Robert Sommer
    • 1
  1. 1.Department of PsychologyUniversity of California-DavisDavisUSA

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