Network Environment and Response to Uncertainty
Early in Chapter 1 we argued that organizational networks develop in social environments or communities, and network forms reflect the characteristics of these environments. In other words, the ecology into which the diffusion process is introduced influences how the need for the innovation is defined, the form the innovation must take if it is to be accepted, the type of channel through which it is diffused, and how the innovation is introduced through these channels.
KeywordsNeck Cancer National Cancer Institute Community Hospital Cancer Control Academic Medical Center
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