Reinforcement Theory Strategies for Modifying Transit Ridership

  • Peter B. Everett
Part of the Human Behavior and Environment book series (HUBE, volume 5)


The predominance of the single-occupancy private automobile as the major urban transportation mode has led to many well-recognized problems. The private car uses 27% of the nation’s annual consumption of petroleum and natural gas (Sokolsky, 1979). It is the most significant contributor to urban pollution and congestion. The road systems designed to accommodate the private car have disrupted the social fabric of many neighborhoods (Leavitt, 1970), and there is good evidence that they have determined the size, shape, and character of many urban areas (Chapin, 1968). Finally, the overreliance on a single transportation mode has forced a certain component of our population (the elderly, the young, the poor, the handicapped) to be truly deprived of mobility as options other than the private car are simply not available.


Travel Behavior Central Business District Public Transit Apply Behavior Analysis Transit System 
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Copyright information

© Plenum Press, New York 1981

Authors and Affiliations

  • Peter B. Everett
    • 1
  1. 1.Program in Man-Environment Relations, The Pennsylvania Transportation InstituteThe Pennsylvania State UniversityUniversity ParkUSA

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