Psychological Contributions to Travel Demand Modeling

  • Irwin P. Levin
  • Jordan J. Louviere
Part of the Human Behavior and Environment book series (HUBE, volume 5)


The area of travel demand modeling has traditionally been concerned with assessing the determinants of current travel patterns, predicting changes in these patterns as a function of projected changes in transportation systems, and developing more efficient transportation systems based on users’ needs and preferences. The concept of a demand for travel is essentially an economic one: Travel is rarely valued for its own sake; rather, it is valued as a means of attaining some other end. Theoretically, it should be possible to map out the quantities of travel that are purchased at each of a range of prices. Normative planning goals could then be achieved by setting supply of transportation and demand for transportation in equilibrium. Although this is an attractive concept, firmly grounded in the well-developed area of consumer theory in economics, a range of problems plagues most attempts to put it into operation in transportation planning. Indeed, research in the general area of travel demand modeling has been moving rapidly toward theory and methods that may be broadly viewed as attempts to develop explanations of human travel behavior, in general, and human travel choices, in particular. As will be described in this chapter, such research relies heavily on the contributions of psychological measurement and modeling.


Transportation Research Mode Choice Travel Behavior Travel Demand Travel Mode 
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Copyright information

© Plenum Press, New York 1981

Authors and Affiliations

  • Irwin P. Levin
    • 1
  • Jordan J. Louviere
    • 2
  1. 1.Department of PsychologyUniversity of IowaIowa CityUSA
  2. 2.Department of MarketingUniversity of IowaIowa CityUSA

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