Uniqueness pp 177-193 | Cite as

Deindividuation: Loss of Uniqueness

  • C. R. Snyder
  • Howard L. Fromkin
Part of the Perspectives in Social Psychology book series (PSPS)


This final section is aimed at drawing conclusions about the role of uniqueness motivation in our society. The present chapter examines how people may lose their sense of uniqueness in our “mass” societal contexts, which tend to deindividuate people. In this vein, it is important to note that existential philosophers, psychologists, political scientists, and sociologists alike have often portrayed the loss of uniqueness and individualism as one of the central problems in American society. As expressed by Gross and Osterman (1971):

Much of the contemporary American social and political thought can be seen as a continuing debate over problems and prospects of individualism in our national life… so basic is the concept of individualism to American society that every major issue which faces us as a nation invariably poses itself in these terms. (p. xi)


Antisocial Behavior Leadership Style Experimental Social Psychology Societal Context Norm Violation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Plenum Press, New York 1980

Authors and Affiliations

  • C. R. Snyder
    • 1
  • Howard L. Fromkin
    • 2
  1. 1.The University of KansasLawrenceUSA
  2. 2.York UniversityDownsviewCanada

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