Analysis of Social Skills: The Behaviour Analysis Approach

  • R. G. T. Morgan
Part of the NATO Conference Series book series (NATOCS, volume 11)


The ideas and the work which I am going to describe had their beginnings in what was then British Overseas Airways Corporation, around the end of 1968. Thus, I shall be trying to encapsulate 10 years of fairly intensive thinking, research and development in the short span of this paper. I can hope to do no more than outline some of the basic concepts which we have evolved, and give a highly selective account of some of the applications of the concepts.


Social Skill Behaviour Analysis Social Skill Training Behaviour Category Sales Performance 
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  1. Argyle, M., 1967, “The Psychology of Interpersonal Behaviour”, Penguin Books, Harmondsworth.Google Scholar
  2. Bales, R. F., 1950, “Interaction Process Analysis: A Method for the Study of Small Groups”, Addison Wesley, Cambridge, Mass.Google Scholar
  3. Flanders, N. A., 1970, “Analysing Classroom Behaviour”, Addison Wesley, New York.Google Scholar
  4. Heyns, R. W. and Zander, A. F., 1953, Observation of Group Behaviour, in: “Research Methods in the Behavioural Sciences”, L. Festinger and D. Katz, eds., Holt, Rinehart and Winston, New York.Google Scholar
  5. Rackham, N. and Morgan, T., 1977, “Behaviour Analysis in Training”, McGraw-Hill, Maidenhead.Google Scholar

Copyright information

© Plenum Press, New York 1980

Authors and Affiliations

  • R. G. T. Morgan
    • 1
  1. 1.Research and DevelopmentAir Transport and Travel Industry Training BoardStaines, MiddlesexEngland

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