Multivariate Dimensions in the Perception of Public Areas by Turkish University Students
46 Turkish university students viewed and rated their reactions to 18 color slides of familiar public behavior settings. Photographs had been taken of these scenes under crowded and uncrowded conditions. Each slide was rated on four validity scales and nine semantic differential scales. Respondents rated crowded and cluttered settings significantly different than they did uncrowded and uncluttered settings in each of three different types of settings, thus establishing a validity measure for the original selection of slides. Results for the semantic differential ratings showed that slides with children were rated significantly more positively, regardless of the level of crowding, but that slides depicting objects and transportation scenes were both judged to be more positive under uncrowded conditions. Ratings of scales on the activity dimension were more related to the type of setting than to the degree of crowding, with slides of children and youth rated as more active, and slides of objects as more passive. The potency dimension was not affected by either crowding or the types of settings used in the study. It was concluded that this methodology can be used to “bridge the gap” between antecedent ecological variables and consequent perceptual reactions.
KeywordsBehavior Setting Validity Scale Semantic Differential Scale Object Density Object Scene
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