Nonverbal Communication: The Effect of Affect on Individual and Group Behavior

  • Benson E. Ginsburg
Part of the Advances in the Study of Communication and Affect book series (ASCA, volume 2)


“I think, therefore I am,” may also be paraphrased “I feel, therefore I am.” The essence is the conscious process of self-awareness. In the final genetic continuum, one is not sure where thought begins or where affect comparable to that which we as humans are capable of experiencing begins, or, for that matter, where consciousness begins. Yet, without being scientifically precise about it, we are on firm ground in attributing thought, affect, and consciousness to each other and consciousness and affect to our dogs—but do they think? And is a snail capable of affect? Or is an ameba “conscious?” If so, how can we know it?


Nonverbal Communication Communication Behavior Group Behavior Dominant Male Subordinate Male 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Plenum Press, New York 1975

Authors and Affiliations

  • Benson E. Ginsburg
    • 1
  1. 1.University of ConnecticutStorrsUSA

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