This section contains three illustrative examples of applications of social psychology. Social psychology itself is somewhat hard to define: it is an amorphous subdiscipline touching upon sociology, psychophysiology, clinical and experimental psychology. Basic research in the field covers a wide variety of topics. Depending upon the investigator and the mood of the times, studies in self-identity, attitude change, emotion, propaganda, group influence, personal value structures, architectural influence on behavior, prejudice and discrimination, public opinion, and an untold host of other areas have all been counted as social psychology.
KeywordsAttitude Change Supreme Court Case Public Housing Project Sales Presentation Decision Counseling
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