The Art of Selling to the Construction Prospect

  • William D. Booth


Selling is an art, not a pure science. It is dealing with people; thus there are no ironclad rules such as one has in the sciences. The rules change with the individual, so the person practicing the art of selling has to be able to adapt to the situation.


Business Community Sales Manager Market Strategy Commercial Real Estate Monday Morning 
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Copyright information

© Van Nostrand Reinhold 1992

Authors and Affiliations

  • William D. Booth

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