A Self-Environmental Systems Model and Its Implications for Behavior Change

  • D. Balfour Jeffrey
  • Laurence H. Berger
Part of the Advances in the Study of Communication and Affect book series (ASCA, volume 7)


Psychologists who are interested in basic research and psychologists who are interested in applied research often do not communicate well; they often talk at one another rather than with one another. Such a tendency is particularly unfortunate in the field of psychology. For example, “rat runners” and “behavior therapists” have a great deal to offer one another, precisely because of their different perspectives on the same general subject matter. If the two branches of psychology were to get “divorced” on the grounds of irreconcilable differences, it would surely be the case that the applied branch would have to develop a basic science capability, for effective application is based on scientific discovery. In a similar vein, the basic science branch would have to develop an applied capability, because basic science without application is sterile and wasteful. It would be a shame to go through all that work and conflict just to end up in the same places.


Reference State Behavioral Strategy Television Advertising Habit Change Control System Analysis 
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Copyright information

© Plenum Press, New York 1982

Authors and Affiliations

  • D. Balfour Jeffrey
    • 1
  • Laurence H. Berger
    • 1
  1. 1.Department of PsychologyUniversity of MontanaMissoulaUSA

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