Experiments with Neural Networks



In order to introduce more complex examples of knowledge management and change management in the next chapter, we first concentrate in this chapter on some examples of the use of neural networks. They illustrate the concepts described in previous chapter and they also show how neural thinking can help to solve problems of decision support, where other methods have failed or perform badly. The aim of these examples is to make the advantages of a connectionist approach clear. As such, these examples are not yet real examples of knowledge management. Though they all create knowledge which did not exist before or which could not be obtained in other ways.


Neural Network Organizational Learning Knowledge Technology Knowledge Network Coffee Bean 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Baets W, 1997. Intelligent Decision Support: The Combination of Artificial Neural Networks and Fuzzy Logic (Dutch version). Nijenrode Management Review.Google Scholar
  2. Nicolis G and Prigogine I, 1989. Exploring Complexity. Freeman.Google Scholar
  3. Nilson T, 1995. Chaos Marketing: How to win in a turbulent world. Mc Graw Hill.Google Scholar
  4. van Wezel M and Baets W, 1995. Predicting Market Responses with a Neural Network: the Case of Fast Moving Consumer Goods. Marketing Intelligence & Planning. Autumn.Google Scholar
  5. Venugopal V and Baets W, 1994a. Neural Networks and Statistical Techniques in Marketing Research: A conceptual comparison. Marketing Intelligence & Planning. Vol. 12, Nr. 7.CrossRefGoogle Scholar
  6. Weiss S and Kulikowski C, 1991. Computer Systems that learn: classification and prediction methods from statistics, neural networks, machine learning and expert systems. San Mateo, CA: Morgan Kaufman Publishers.Google Scholar

Copyright information

© Springer Science+Business Media New York 1998

Authors and Affiliations

  1. 1.The Netherlands Business SchoolNijenrode UniversityThe Netherlands

Personalised recommendations