The Industry Speaks: Results of the WFIC Insurance Survey
This chapter will report on the results of the 1996 Wharton Financial Institutions Center survey of the retail U.S. life insurance industry. The purpose of the survey was to ask leading market participants to determine the drivers of relative firm efficiency and to query the industry concerning future trends. Specifically, the survey focuses on what set or sets of individual practices and strategies contribute to efficiency gains and lead to competitive advantage in this marketplace. While these questions are not new, the current circumstances in which the industry finds itself are certainly changing.
KeywordsMutual Fund Life Insurance Ordinary Life Expense Ratio Variable Life
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