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Managing Product Variety: An Operations Perspective

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Quantitative Models for Supply Chain Management

Part of the book series: International Series in Operations Research & Management Science ((ISOR,volume 17))

Abstract

Researchers from diverse fields such as economics, marketing, and operations management have studied product variety. Economists have studied product variety from two perspectives. First, they have studied the impact of a welfare criterion on socially optimal degree of product variety. And second, they have studied various market equilibria resulting from different levels of competitive relationships, product differentiation, and product variety in each firm in the market. Lancaster [17] presents a survey of this line of research on product variety.

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Author information

Authors and Affiliations

  1. IBM, T. J. Watson Research Center, Yorktown Heights, NY, 10598, USA

    Amit Garg

  2. Department of Industrial Engineering-Engineering Management, Stanford University, Stanford, CA, 94305, USA

    Hau L. Lee

Authors
  1. Amit Garg
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  2. Hau L. Lee
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Editor information

Editors and Affiliations

  1. Carnegie Mellon University, USA

    Sridhar Tayur

  2. University of Cincinnati, USA

    Ram Ganeshan  & Michael Magazine  & 

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© 1999 Springer Science+Business Media New York

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Garg, A., Lee, H.L. (1999). Managing Product Variety: An Operations Perspective. In: Tayur, S., Ganeshan, R., Magazine, M. (eds) Quantitative Models for Supply Chain Management. International Series in Operations Research & Management Science, vol 17. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4949-9_16

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  • DOI: https://doi.org/10.1007/978-1-4615-4949-9_16

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-7246-2

  • Online ISBN: 978-1-4615-4949-9

  • eBook Packages: Springer Book Archive

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