Managing Product Variety: An Operations Perspective

  • Amit Garg
  • Hau L. Lee
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 17)

Abstract

Researchers from diverse fields such as economics, marketing, and operations management have studied product variety. Economists have studied product variety from two perspectives. First, they have studied the impact of a welfare criterion on socially optimal degree of product variety. And second, they have studied various market equilibria resulting from different levels of competitive relationships, product differentiation, and product variety in each firm in the market. Lancaster [17] presents a survey of this line of research on product variety.

Keywords

Covariance Marketing Product Line Dition Plague 

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Copyright information

© Springer Science+Business Media New York 1999

Authors and Affiliations

  • Amit Garg
    • 1
  • Hau L. Lee
    • 2
  1. 1.IBMT. J. Watson Research CenterYorktown HeightsUSA
  2. 2.Department of Industrial Engineering-Engineering ManagementStanford UniversityStanfordUSA

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