Consumer Perceptions and Concerns about Food Contaminants

  • Christine M. Bruhn
Part of the Advances in Experimental Medicine and Biology book series (AEMB, volume 459)


More consumers are concerned about microbiological hazards than any other area. Pesticide residues generate concern, especially among low income consumers with less formal education. Use of antibiotics and hormones in animal production is considered a serious hazard by fewer consumers. Consumer attitudes are influenced by media coverage. An increasing number of consumers expect food producers and retailers to assume a major role in providing safe food. A majority of consumers express interesting in purchasing irradiated food when specific benefits are described and the percentage increases when irradiation is more fully described. In actual market experiences, irradiated produce and poultry have been well received. Similarly, most consumers are positive toward biotechnology, with greatest support for environmental applications. The scientific community should use the media to reach the public with information identifying risks and protective trategies, including the use of new technology.


Food Safety Pesticide Residue Consumer Perception Consumer Attitude Store Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 1999

Authors and Affiliations

  • Christine M. Bruhn
    • 1
  1. 1.Center for Consumer ResearchUniversity of CaliforniaDavisUSA

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