Health Promotion in Health Care Settings

  • Molly Engle
  • Polly P. Kratt
Part of the The Springer Series in Behavioral Psychophysiology and Medicine book series (SSBP)

Abstract

Health care settings appear to be attractive sites for health promotion activities with patients. Providers and staff in these settings see a high volume of individuals, many of whom are at higher risk for disease or disability. Patients are also frequently seen on a recurrent basis, which provides opportunities for monitoring and reinforcing behavior modification. Patients also traditionally have given their provider essentially absolute authority over their health care so that recommendations from providers are a strong motivation for attempting behavior change. However, it is often necessary to intervene in health care settings in order to persuade and educate providers and staff to deliver prevention messages. Such interventions must disseminate health promotion information as well as proactively assist providers in changing professional practice patterns to include health promotion activities.

Keywords

Arthritis Corticosteroid Influenza Marketing Assure 

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Copyright information

© Springer Science+Business Media New York 1999

Authors and Affiliations

  • Molly Engle
    • 1
  • Polly P. Kratt
    • 1
  1. 1.Department of Public Health, College of Health and Human PerformanceOregon State University, and Oregon State Extension ServiceCorvallisUSA

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