The Importance of Health Promotion and Disease Prevention
Understanding human behavior is a daunting challenge. The noted mathematician Sir Isaac Newton once remarked that he could predict the motion of heavenly bodies but not the behavior of people. So, too, do we, who are dedicated to understanding human behavior, specifically as it affects the health of human populations, acknowledge the complexities inherent in our enterprise. Equally, if not more challenging, are our efforts to modify human behavior.
KeywordsObesity Marketing Kelly Abate Sonal
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