The Semiotics of Social Identity
I have argued in Chapter 2 that style is a means of non-verbal communication that is implicated in the ways and means by which difference may be created socially through competing constructions of identity. In exploring this premise in relation to the architecture of Armidale, it becomes necessary to investigate both the types of group identity that may be constructed through style, as well as the changing scales at which this identity might be constructed. In other words, it is necessary to search for both similarities and differences in the context of production. How is similarity emphasized through the construction of groups? How are these groups then differentiated from others? Most importantly, how does this change?
KeywordsSocial Identity Late Figure Public Building Classical Design Context Structure
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