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Differential Importance of Olfactory Information in the Human Heterosexual Response as a Function of Gender

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Advances in Chemical Signals in Vertebrates
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Abstract

Olfactory perception is critical to mammalian sexual behavior. Based on parental investment theory the relative importance of olfaction compared with vision, touch, and hearing should, however, be different for human males and females. In particular, because of its link to immunological profile and offspring viability, odor should be a more important determinant of sexual choice and arousal for females than for males. To test this hypothesis a questionnaire was developed and administered to 332 adults (166 males, 166 females). Subjects used a 1-7 scale to indicate how much they agreed with a series of statements concerning the importance of olfactory, visual, auditory and tactile information for their sexual responsivity. The data revealed that males rated visual and olfactory information as being equally important for selecting a lover, while females considered olfactory information to be the single most important variable in mate choice. Additionally, when considering sexual activity, females singled out body odor from all other sensory experiences as most able to negatively affect desire, while males regarded odors as much more neutral stimuli for sexual arousal. The present results support recent findings in mice and humans concerning the relation of female preferences in body odor and major histocompatibility complex (MHC) compatibility and can be explained by an evolutionary analysis of sex differences in reproductive strategies.

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Correspondence to Rachel S. Herz .

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Herz, R.S. (1999). Differential Importance of Olfactory Information in the Human Heterosexual Response as a Function of Gender. In: Johnston, R.E., Müller-Schwarze, D., Sorensen, P.W. (eds) Advances in Chemical Signals in Vertebrates. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4733-4_32

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  • DOI: https://doi.org/10.1007/978-1-4615-4733-4_32

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-7145-8

  • Online ISBN: 978-1-4615-4733-4

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